Total War: Warhammer Dwarfs vs OnG game play

As release day gets closer, The makers of Total War have released some pre Alpha game play of the Dwarfs gaining a narrow victory over the Orcs and Goblins.

I can see myself losing several months of hobby time exploring this game. 

It still does my head in that this game is being released after Games Workshop canned WHFB. There was a large influx of 40k players from the Dawn of War series, and one would expect that Total Wars offering would have had a similar effect... 

Oh! My bad. I forgot that Games Workshop don't make games, its a model company...

Classic Tui add there.

Timing...

With the huge push of AoS, likely the biggest launch effort that Games Workshop has made in its history, it does appear they have dropped the ball with one thing...

The Dawn of War series introduced a large array of new people into the hobby and made the wider gaming population far more aware of the 40k universe. Games Workshop noticed a corresponding increase in uptake (although I do not have solid figures)

So why is Total War: Warhammer being released now that Age of Sigmar is here? There is going to be a new generation of people introduced to the Warhammer world that will want to get into the hobby and re-fight some of the battles and use characters portrayed in this game.

But they wont be able to.

With the apparent long lead times for developing models and this game, why wasn't the Total War franchise in on the ground floor? 

Total War: Warhammer officially announced

We all knew it was coming, but now its official.

I suspect I wont achieve much in 2016...